SYRACUSE, N.Y. (WSYR-TV) — Valentine’s Day is less than a month away, and while some may find the holiday too gushy and mainstream, others love showing their significant others how much they care for them through a grand gesture or meaningful gift.
Although many care about the holiday, it’s pretty accurate to say that most of you haven’t bought gifts yet for your loved ones. A survey conducted by Kelton Global, says that 30% of Valentine’s Day shoppers buy their gifts the week of the holiday and 10% wait until February 14!
There are some early birds though, as 32% of shoppers buy their gifts two weeks in advance and 16% make their purchases at least a month early.
According to the survey, some other top statistics are meaningful to point out:
- The generation most likely to buy a Valentine’s Day gift a month in advance is a millennial (22%). Gen Z, Gen X and Boomers are tied at 15% and seniors come in last with 12%.
- Boomers are more likely to buy a Valentine’s Day gift the day of, compared to the other generations (14%). Gen Z comes in next at 15%, millennials and Gen X tied with 8% and seniors with 9%.
- People who are in relationships are more likely to buy gifts earlier than those who are single, meaning 59% of people in a relationship buy a gift at least two weeks in advance compared to singles with 42%.
If you’re unsure about what to get your special someone for Valentine’s Day, the survey says that the most traditional gifts are the most desired:
- 48% want a nice dinner at a restaurant
- 34% want chocolates
- 31% want flowers
- 25% want jewelry
- 28% want an experience (massage, concert)
- 22% want a vacation
- 17% want a handmade gift
- 14% want electronics
Of the most wanted gifts, some other findings were concluded from the survey:
- Women are more likely to want flowers than men (38% vs. 25%), while men are more likely to want electronics than women (17% vs. 11%).
- Younger survey responders were most likely to want flowers, with Gen Z being the most likely to want them (48%) followed by millennials (45%). However, there is a dramatic drop in wanting flowers among Gen X (28%), Boomers (18%) and seniors (12%).
- Generally, all generations say going out to a restaurant is desired for Valentine’s Day with 45% of Gen Z, 53% of millennials, 49% of Gen X, 45% of Boomers and 43% of seniors.
No matter if you get your loved one an expensive piece of jewelry or a meaningful handmade gift, it’s fair to say that what is most important is showing them you care on the official holiday of love.
FAQs
“With consumers prioritizing their spouse or significant other this year, retailers expect to see a shift in spending for certain gifting categories.” The top gifts include candy (57%), greeting cards (40%), flowers (39%), an evening out (32%), jewelry (22%), clothing (21%) and gift cards (19%).
What are most consumers buying for Valentine's day? ›
“With consumers prioritizing their spouse or significant other this year, retailers expect to see a shift in spending for certain gifting categories.” The top gifts include candy (57%), greeting cards (40%), flowers (39%), an evening out (32%), jewelry (22%), clothing (21%) and gift cards (19%).
What sells the most during Valentines day? ›
What to Sell on Valentine's Day?
- Chocolates/Sweets. Nearly 30% of US adults wished to receive chocolate and sweets on this occasion. ...
- Flowers. How can we celebrate Valentine's Day without a luxurious bouquet of roses? ...
- Gift Cards/Vouchers. ...
- Clothing. ...
- Perfumes. ...
- Valentine's Day Cards. ...
- Jewelry. ...
- Lingerie.
1. Valentine's Day cards. Although cards are usually given in combination with other gifts like flowers or chocolates, more than 52% of consumers will present their loved one with a Valentine's Day card. You can score some extra points by personalising your card with a photo or heartfelt poem.
What is the least popular Valentine's Day gift? ›
One of the worst Valentine's Day gifts is household appliances, like a vacuum cleaner. It can be interpreted as unromantic and utilitarian. Such a practical household item lacks the personal touch and sentimentality typically associated with Valentine gifts.
What is the trend in Valentine's Day 2024? ›
Modern Love
The 'pursuit of pleasure' defines this rebellious trend for 2024; with celebrations offering the perfect outlet for hedonism. One of the key indicators of this trend was the rise of empathy fatigue and centring of the self.
What are the top five gifts consumers plan to give for Valentine's Day? ›
The NRF has conducted Valentine's Day surveys annually since 2004 to “gauge how Americans plan to celebrate this special day with their loved ones.” In the survey, NRF reported that the top five gifts consumers plan to give are candy, greeting cards, flowers, an evening out and jewelry.
What is the most expensive Valentine's Day gift? ›
Diamonds seem to be a great option when you are aiming for the most expensive present. The Chopard 201 Carat watch will costs you a shocking €20 million. But it's not just an ordinary watch. The model is decorated with 874 diamonds in very unusual hues and special shapes, giving the watch a spectacular look.
What is the top selling candy for Valentine's Day? ›
Conversation Hearts Are the Most Popular Valentine's Day Candy in the U.S. After a bit of a slump, conversation hearts are back on top of the list of most-purchased Valentine's Day candies, according to new data.
What gender spends more on Valentine's Day? ›
Not only that, Valentine's Day tends to be the most popular day to get engaged. Spending differs by gender and age. Men spend more on Valentine's Day ($200+), while women usually spend less. Millennials are the biggest spenders, with those in that age group planning to spend around $300 on the holiday.
Valentine's Day Demographics
- 67.68% of men said they would purchase Valentine's gifts for their loved ones;
- Men are likelier to spend more on gifts, with an average spending of $249;
- Women, on the other hand, have an estimated spending of $57;
- 60% of flowers purchased by women on Valentine's Day are going to themselves.
Teachers receive the most Valentine's Day cards, followed by children, mothers, wives and husbands, sweethearts and pets. About 20 percent of pet owners give Valentine's Day gifts to their pets.
What is the most popular Valentine's Day treat? ›
Around eight billion candy hearts are made each year, and to this day, Sweethearts are the best-selling Valentine's Day candy, accounting for more than 40 percent of all Valentine's Day candy sold each year.
What are the top 5 candies purchased for Valentines Day? ›
According to Candystore.com's annual report from 2023, conversation hearts made a stunning comeback, being the top Valentine's Day candy choice for 17 U.S. states. In second place was heart-shaped boxes of chocolate (11 states), then seasonal M&M's (seven states) and Hershey's Kisses (seven states).
What are the top 3 jewelry items purchased for Valentine's Day? ›
No matter which gift you choose, your special someone will be sure to love it!
- Still not sure what to give, our experts have compiled some more of the top jewelry gifts for this Valentine's Day. DIAMOND EARRINGS.
- ENGAGEMENT RINGS & WEDDING BANDS.
- BRACELETS.
